As an intern at Moxie Sozo Design Agency in Boulder, CO, I created an illustration series depicting the 12 universal archetypes: The Caretaker, The Ruler, The Creator, The Innocent, The Explorer, The Sage, The Hero, The Magician, The Lover, The Everyman, The Outlaw, and The Jester. This work was intended to assist the strategies team in categorizing clients' businesses into these distinct archetypes, while also maintaining Moxie Sozo’s distinct brand and illustrative style.